How to create a ‘family marketing’ strategy

With the concept of a modern family evolving faster than ever, marketers should tap into enduring insights about what motivates family time and understand how children are involved in family purchase decisions.

Never has the modern family unit been more diverse. Likewise, traditional family dynamics have changed as parents often manage a household, two full time jobs, and the demands of parenting – all at the same time.

What’s clear for marketers is that sticking to the old way of thinking about families is outdated, and it’s time to update the idea of what marketing to a family might mean in the modern age. And more than ever, family is a state of being