How Taco Bell’s top marketer seamlessly moved from beauty to hot fast food

Taco Bell, the quick service restaurant chain, has made rapid progress on digital as it adapts to changing realities.

“My earlier days in marketing were very TV-centric and magazine-centric,” Marisa Thalberg told delegates at the Association of National Advertisers’ (ANA) 2019 Brand Masters Conference.

Indeed, in her eight years as the Estée Lauder Cos.’ worldwide vp/corporate digital and content marketing, Thalberg was a celebrated brand steward in the cutting-edge New York world of beauty and design.

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