How P&G Latin America finds new connections through voice-activated AI

Procter & Gamble, the consumer packaged goods manufacturer, believes voice-activated technology can help its brands engage with consumers in exciting new ways.

The datapoints that are driving Procter & Gamble's embrace of voice-driven artificial intelligence (AI) include:

  • More than 500 million people use digital assistants at present, according to figures quoted by iProspect, a Dentsu-owned digital agenc

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