How Electronic Arts is bringing eSports to the media mainstream

Electronic Arts, the gaming company, is using eSports to build its Madden football brand in various ways.

Electronic Arts’ (EA) iconic Madden gaming series first took the excitement of the gridiron from stadiums and TV screens into the virtual world in 1988.

Three decades later, Madden is making something close to an end-around play, as match ups between the top-ranked electronic gamers are now regularly being shown by television networks. The hook for viewers? These elite players taking to the digital f

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