How brands can meet the cultural expectations of women in Asia

It is increasingly necessary for brands in Asia to address gender issues, but it’s not easy to get it right.

Brands may be increasingly getting behind female empowerment but they aren’t getting it quite right – especially in APAC.

This was what Emma Gage, managing director of Crowd DNA Singapore, recently observed at How To Speak Woman: The Asia Edition, co-hosted by the cultural insights firm with advertising agency 72andSunny.

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