How Wells Fargo builds storylines for LGBT audiences

This event report demonstrates how Wells Fargo, the financial services group, has sought to become a trusted source of advice for lesbian, gay, bisexual and transgender (LGBT) customers.

How Wells Fargo builds storylines for LGBT audiences

Geoffrey Precourt Warc

On June 26, 2013, the Supreme Court of the United States repealed the US Defense of Marriage Act (DOMA), allowing married same-sex couples access to most of the federal rights a

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