How Unilever is fighting gender stereotypes in Asia

According to research by Unilever, advertising in Asia conforms more to gender stereotypes, with powerful segments including Muslim women grossly under-represented.

Growth starts from the values of the company, according to Aline Santos, executive vice president of global marketing and head of global diversity and inclusion at Unilever.

When Unilever first launched its Unstereotype campaign – the FMCG titan’s global initiative aimed at eradicating stereotypes in advertising – as a movement across the organisation two years ago, the reception from employees was posi

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