How TUI survived the pandemic and emerged with a new brand look

After coping with the difficulties of lockdowns, travel brand TUI has relaunched with a fresh brand identity for the post-pandemic world.

When a tidal wave of cancellations hit the travel industry during the first lockdown of 2020, there was chaos.

Assailed from all sides, the sector couldn’t cope with what was happening; stores were closed, staff were furloughed, customers wanted refunds, and the press coverage was often brutal.

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