How travel brands are preparing for the new normal in Asia

Travel brands face unique challenges during the COVID-19 pandemic and have attempted to innovate rapidly as consumers adopt new behaviours.

How travel brands are preparing for the new normal in Asia

John Brown, CEO of online travel agent Agoda, and Eric Gnock Fah, co-founder and COO of in-destination travel booking platform Klook, discussed their respective strategies at Web in Travel’s WiT Virtual Summit.

Technology has emerged as an important way for Klook to support its merchants as they adjust to the new normal. For instance, the company’s digital solutions allow its partners to manage their day-to-day business and tackle issues such as crowd management.