How to win in China: Five lessons from FMCG's frontline

This article offers FMCG marketers five important lessons for building a successful China presence, despite the country's economic downturn.

How to win in China: Five lessons from FMCG's frontline

Anna Hamill

According to Stephen Maher, President of Mondelez China and President of Sales and E-Commerce AMEA for Mondelez International, it's no secret that "most" companies are struggling in China...