How to portray India’s modern women in advertising

India’s women are changing – but the advertising industry isn’t, so how can India’s marketers overcome sexist tropes in advertising to truly connect with the modern Indian consumer?

The future is female, especially in India. And it’s time for marketers to get on board with the opportunity of India’s changing society.

But according to Sakshi Choudhary, creative controller at Ogilvy & Mather India, there is a clear disconnect between the new Indian woman and how the advertising industry perceives her to be.