How the world’s most successful brands stay at the top

Brands need to think differently about creating long-term growth, according to Daniel Binns, CEO of Interbrand.

Brand which aren’t afraid to make ‘iconic moves’ to evolve with consumer trends are more likely to endure through the decades, according to Daniel Binns, Chief Executive Officer at Interbrand.

Interbrand releases its Best Global Brands rankings annually, with brands making the cut proving success on criteria including international presence, profit projections and global brand awareness, among others. According to Binns, 178 brands have co

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