How the power of music partnerships drives Jeep’s marketing success

Jeep, the auto marque, believes that music can help magnify the impact of its marketing spend in powerful ways.

Fiat Chrysler Automobiles (FCA) has used the magic of music in powerful – and unexpected – ways.

“The only magic I practice is to stretch small budgets into the illusion of big marketing,” Olivier Francois, FCA’s CMO, explained at the Association of National Advertisers’ (ANA) 2019 Masters of Marketing Conference.