How Spotify is rethinking audio

Spotify, the audio streaming service, is developing tools and initiatives allowing marketers to profit from the opportunities offered by audio today.

"Not all audio is radio." Marco Bertozzi, vice president sales Europe, Spotify, stressed the point at the IAB Europe Interact conference (Milan, May 2018). "I speak to advertisers all the time," he said, "and they say 'We don’t do radio' or 'We...