How Puma used smart data to crack e-commerce in India

Puma used data efficiently to create an end-to-end e-commerce solution that built on its existing retail infrastructure in India.

E-commerce may be chipping away at the market share of traditional retail worldwide, but this does not mean businesses should drop everything they've built and rush towards the digital goldmine.

As the chief marketing and communications officer and strategy leader (ASEAN) of ‎IBM, Grace Ho, pointed out recently at the New Retail Asia Summit in Singapore, physical retail stores can be a powerful part of a brand's ecommerce strategy.

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