How psychographics helped Getty Images sharpen its focus

Stephen Whiteside

Getty Images, a provider of images and videos for the creative industries, tapped the power of psychographics in order to better understand consumers and content alike.

The best market research gives a brand a much clearer picture of its customers.

For Getty Images – the Seattle, Washington-based provider of photos, videos and music for creative, business and media firms – the lens for securing this refreshed insight was an online survey drawing on psychographics, a methodological a

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