How PepsiCo discovers new consumer trends to reshape its future

PepsiCo, the food and beverage manufacturer, has developed a new tool that helps it understand the latest trends taking shape in its categories.

As consumer habits change in the food and beverage categories; PepsiCo is digesting a constant stream of data to keep up with its target audiences.

The organization’s digital diet is supported by a tool – built in partnership with analytics specialist Black Swan – that offers a real-time view of the latest culinary and refreshment options that are generating buzz and burgeoning

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