How online brands can get started with TV advertising

Research on the ways in which e-commerce businesses can benefit from TV advertising.

E-commerce businesses are a growing presence on TV screens. According to The Global TV Group, direct-to-consumer (DTC) brands represent the fastest-growing category of TV advertisers. Across the 15 markets tracked by the grouping of trade bodies for TV companies and sales houses, total TV spend by DTC brands more than doubled between 2015 a