How News Corp Australia is driving digital subscriptions

News Corp, one of Australia’s leading news publishers, is successfully transitioning to a majority-digital subscription revenue model by using behavioural data more effectively.

"The greatest opportunity for growth at News Corp is to capitalise on the consumer's willingness to pay for valued content,” Michael Miller, executive chairman of News Corp Australia told the Mumbrella360 conference in Sydney.

Much like other major newspaper publishers around the world, News Corp has seen a shift in its revenue model in recent years. Instead of relying on advertisers to buy print ads, subscription dollars are finally starting to trickle in. This is particu

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands