How new marketing realities are reshaping Google

Google, the technology giant, has evolved its marketing strategy while ensuring that its core underlying purpose remains consistent.

In late 2017, Google unveiled a marketing initiative that offers free digital tools, training, and instructional events for startups, developers, small businesses, teachers, and students.

Bethany Poole, Global Head of Marketing, Google Learn

The overall aim of "Grow With Google" is to help everyday Americans enhance their individual digital skills, as well as assisting modestly-sized or fledgling companies drive online growth. And Bethany Poole, Global Head of Marketing for Google Learn