How Nestlé India uses product packaging for content marketing

This article illustrates how Nestlé, one of India's biggest FMCG brands, used product packaging to generate online conversations as part of its content marketing strategy.

Anamika Sirohi, Head of Visual Identity and Design, Nestle, believes that product packaging can be placed at the heart of content creation, generating brand conversations online, as well as cutting through to a younger generation.

With India's mobile phone...