How Mondelez has opened its brands’ eyes to LGBT potential

Mondelez International, the consumer packaged goods company, has fostered engagement with the LGBT community in various ways.

“How do you authentically connect with LGBT consumers?” Gary Osifchin, Mondelez International’s global vp/brand equity, asked delegates at the Association of National Advertisers’ (ANA) 2018 Multicultural Marketing & Diver

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