How Marriott International is becoming a media company

This event report outlines how Marriott International, the hotels group, is creating and distributing a diverse range of digital content.

In late 2016, JW Marriott released a teaser for "Two Bellmen 3", the third installment in a series of scripted short films that are heavy on drama, romance, and comedy, but typically light on branding.

Set in Seoul, South Korea, the hotel chain's latest...