How mall giant Westfield flipped on customer centricity

Previously shopping mall giants Westfield focused only on its retail tenants, but by re-orienting around local communities and shoppers, the company has been able to create better customer experiences.

Operating under the Westfield brand in Australia and New Zealand, Scentre Group Limited has a portfolio of retail real estate assets valued at $54.2 billion and shopping centre ownership interests worth $39.1 billion.

Within this, there are 41 Westfield...