How Lloyds Banking Group got people to talk about money

Banking is a notoriously difficult sector to research, but Lloyds Banking Group has found a way that offers promise.

People have got three different personalities, according to Anurag Sharma, senior product owner at Lloyds Banking Group:

  • One is the everyday that embraces cultural, social and religious matters,
  • Second, a professional personality that puts on a work face,