How Kellogg's used 100 recipe videos to drive sales in India

Kellogg's, a breakfast foods manufacturer, developed recipe-orientated video content and used audience segmentation to drive sales in India.

The boxes must be moved from the shelves: that is the premise behind what drives Kellogg's marketing initiatives, according to its Regional Marketing Lead of APAC and Africa, Sanjib Bose.

"I personally believe that we come from an industry where everything is linked to the number of boxes we sell," he said at the recent Content Marketing Summit Asia in Singapore.

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