How Intercontinental Hotels Group attracts China's travellers

This event report outlines how Intercontinental Hotels Group successfully tailored their marketing strategy to appeal to Chinese consumer behaviours as the number of Chinese outward bound travellers hits record highs.

How Intercontinental Hotels Group attracts China's travellers

Anna Hamill Warc

China's booming outward-bound travel market is already shaping the present of international travel. The country holds the biggest country share of outbound travellers, generating an estimated $229 billion in revenue annually from around 150 million t