How HP Inc.’s marketing team built its in-house influence

HP Inc. faced a distinctive brand challenge as half of the former Hewlett-Packard, a company which split in two in late 2015.

Antonio Lucio has a clear instruction for any marketer who wants to exert meaningful influence in the C-suite.

"If we want to be at the business table, we have to speak as businesspeople first, and marketing artisans second," the Global Chief Marketing & Communication Officer at HP Inc. explained to delegates at the Association of National Advertisers' (A