How Glossier’s digital commerce changed the face of beauty

Glossier, the beauty brand, has subverted norms in its category through both its digital-first approach and adopting a distinctive overarching philosophy.

Even though he looks like he's just arrived from a casting call for an agency creative director, Henry Davis insists, "I'm a commerce guy."

Henry Davis, President/COO, Glossier

More specifically, this "commerce guy" is President/COO of Glossier – a direct-to-consumer enterprise that he describes as "a digitally-native beauty brand that leverages the convergence of content, commerce, and community to power a superior e