How General Motors uses new tools to discover new consumer insights

General Motors, the automaker, is exploring the power of granular in-car insights as a means for transforming radio advertising on the move.

General Motors has unlocked a rich new lode of insights that could provide marketers with moment-by-moment data on consumer behavior and shopping habits.

The enabling technology is built-in 4G LTE WiFi, a digital service that’s an operating part of some ten million GM vehicles.