How Frito-Lay remained digital-first – even with two Super Bowl spots

Frito-Lay, a unit of PepsiCo, successfully applied a digital wrap-around strategy to the launch of its new Doritos Blaze snack chips during the 2018 Super Bowl.

During the 2018 Super Bowl, Doritos – a chip brand owned by Frito-Lay, a subsidiary of PepsiCo – took advantage of advertising’s most powerful platform to launch its newest flavor.

And, befitting the drama of the day, it introduced Doritos Blaze with back-to-back ads featuring actors Peter Dinklage and Morgan Freeman facing off in “an epic rap battle.”