Data may seem like a no-brainer for any business operating today, but according to Formula One global research director Matthew Roberts, who heads up the research insight team in London, it made a rather late entrance into the world of Formula One.
“Pre-2017, pre-Liberty takeover of F1, there was no data of Formula One,” he revealed at the recent MRMW APAC conference in Singapore.
- Entrance, exits and flows - Merchandise - Fanzone and activations - Seating behaviour - Entertainment and stage