Five years ago, when Fernando Machado left Unilever to take on marketing responsibilities at Burger King, the quick-service restaurant (QSR) chain was anchoring its advertising with a series of celebrity endorsements.
“I hated that campaign with...
Five years ago, when Fernando Machado left Unilever to take on marketing responsibilities at Burger King, the quick-service restaurant (QSR) chain was anchoring its advertising with a series of celebrity endorsements.
“I hated that campaign with...