Five years ago, when Fernando Machado left Unilever to take on marketing responsibilities at Burger King, the quick-service restaurant (QSR) chain was anchoring its advertising with a series of celebrity endorsements.
“I hated that campaign with...
How fear and flames boosted Burger King’s brand
Burger King, the quick-service restaurant chain, has achieved an outsized impact in its category by focusing on true marketing differentiation.
