How Dr Martens designs for shopper behaviour

The iconic British shoe brand brought behavioural principles into its store design using research from across the world.

A direct relationship with customers is core to British shoe manufacturer Dr Martens’ strategy. Though much of its business remains wholesale, the focus on a direct-to-consumer relationship through its website and on an extensive global network of st for its full year report in August, with the possibility of a stock market flotation in 2021.