How Dollar Shave Club is making smarter use of data

Dollar Shave Club, the direct-to-consumer brand owned by Unilever, has aimed to build out its data capabilities in various ways.

“Have you heard the term, ‘Data is the new beta?’” asked Amber Hameed, vp/information systems at Dollar Shave Club (DSC), the direct-to-consumer male grooming brand.

“It really is true,” she proposed, not least because of the opportunity this information stream provides to unlocking revenue opportunities.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands