The role of TV as primary deliverer of reach for advertisers has been subject to intense debate in recent years. Media consultancy Ebiquity thrust a cat amongst the metaphorical pigeons with its controversial 2018 TV at the Tipping Pointreport, which suggested...
How Direct Line Group’s investment in BVOD helped to deliver incremental reach
UK insurer Direct Line Group tested digital channels and platforms to plug a gap in its audience reach.
