How Denny's became the diner for multicultural America

This event report covers how Denny's, the quick-service restaurant chain, has adapted its brand strategy to address a wider range of consumers.

How Denny's became the diner for multicultural America

Geoffrey Precourt Warc

Any number of American marketers have been required to play catch-up in catering to multicultural audiences. But few have needed to climb out of a hole as deep as the one Denny's – the quick-service restaurant chain – dug for itself some