How China’s WeChat is leading chat apps into the future

This event report details why Chinese chat app WeChat's payment functionality is at the heart of the mobile revolution in China and how the app's big data capabilities can add value to advertisers.

How China's WeChat is leading chat apps into the future

Anna Hamill

As the popularity of chat apps storms the globe and some grapple with monetization, Chinese chat app WeChat knows one thing for sure: connecting people to businesses is the future of the...

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