How Channel 4 used offline research to measure social impact

UK broadcaster Channel 4 has a public service remit and needed to understand whether its Facebook posts were meeting a requirement to inform and educate viewers.

Each year, Channel 4, like all other news broadcasters in the UK, has to prove that its news output is meeting a certain degree of public interest. For the UK’s ad-funded public service broadcaster, this led to uncovering answers to deeper, kno