How Burger King used design, tech and product innovation to survive the ‘adpocalypse’

A summary of Burger King’s strategy of using non-paid media, including design and technology, to compensate for a shortfall in ad budgets.

For visitors to Cannes Lions in 2019, it was near-impossible to miss the promotional campaign for Burger King’s session in the Lumière theatre. Provocative posters advertised the ‘Survivor’s guide to the Adpocalypse’ wi

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