How Bidorbuy, iCow, Guinness and Unilever succeeded in Africa

Joseph Clift

This event report looks at how brands large and small are making an impact in Africa.

Localisation of international work
Managing across markets
Mobile marketing, mobile web
Africa (general region)

How Bidorbuy, iCow, Guinness and Unilever succeeded in Africa

If judged solely on economic and demographic measures, Africa is the global success story of the recent past and near future. GDP is set to rise from $1.6tr in 2014 to $2.6tr in 2020, expanding at a faster pace than any other global region.

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