How Bidorbuy, iCow, Guinness and Unilever succeeded in Africa

This event report looks at how brands large and small are making an impact in Africa.

How Bidorbuy, iCow, Guinness and Unilever succeeded in Africa

Joseph Clift Warc

If judged solely on economic and demographic measures, Africa is the global success story of the recent past and near future. GDP is set to rise from $1.6tr in 2014 to $2.6tr in 2020, expanding at a faster pace than any other global region.