How Avocados From Mexico kept sales strong throughout the pandemic

As COVID-19 began to spread, Avocados From Mexico faced the challenge of consumers avoiding stores, trying not to touch products, and seeking to contain their expenditure.

Why it matters

For products that are usually associated with in-person shopping, such as fresh food, the instant change in shopper habits during the COVID-19 pandemic was particularly challenging. Adapting to new behaviors in a holistic way, from packaging to produ