How Asia’s brands can wise up on e-commerce

APAC is the leading region for e-commerce in the fashion, travel, books and FMCG categories, with China and Indonesia as influential markets.

For companies looking to go into e-commerce, they can do worse than to cast their eyes on Asia Pacific.

“If you are thinking about e-commerce, this is the right region to be – and this is the region that is developing fast,” said Johan Vrancken, managing director of Nielsen Singapore, at the recent #Ready summit held in Marina Bay San

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