How Alibaba continues to revolutionise retail in China

This event report details how Alibaba, a Chinese e-commerce company, has changed retail in China through continuous innovation in its omnichannel strategy.

How Alibaba continues to revolutionise retail in China

Lucy AitkenWarc

Alibaba not only dominates e-commerce in China, it's also changed habits, behind-the-scenes logistics and retail experiences. One way it has changed how people shop is through introducing...