How Africa does mobile: Lessons from Airtel Money

This event report looks at how mobile money has reshaped the consumer marketplace in Africa, opening up new opportunities for the unbanked population and for brands to reach this group.

How Africa does mobile: Lessons from Airtel Money

Joseph Clift Warc

In sub-Saharan Africa, 80% of adults – or 326m people – do not use formal financial services. Instead, many use peer-to-peer mobile money services to make transactions, grow businesses and contribute to the region's economic output.

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