How a pop-up community helped Kindoh launch in Germany

Looks at how Kindoh used a pop-up community to gather insights about the German diaper market as well as test and rate its own product.

The brand

Kindoh is a child care brand, the name being a composite of the German for child and the global expression of surprise. And ‘oh!’ is the reaction when you learn that it actually began by selling its German-manufactured diapers in South Korea

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