Has the future of addressable and advanced television (finally) arrived?

The Association of National Advertisers (ANA) and Forrester Research surveyed over 120 marketers to understand their perspectives on old and new modes of TV advertising.

There are the doomsayers: The people who contend that quality streaming content, over-the-top alternatives to cable, and addressable TV are the canaries in the coal mine of television.

Standing in their face are the optimists who cite one data point and drop the mic: A record $19.7 billion in 2017 upfront network sales.

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