Grandi Stazioni Retail leverages data for DOOH

The Italian train station operator Grandi Stazioni uses innovative data sources to craft advertising in one of the most important retail occasions for many consumers.

Train stations are a unique opportunity for out-of-home media, bringing both regular commuter and diverse tourism traffic as well as the possibility of extended dwell times. And when you marry up stations across a region or an entire country, interes

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