Glossier’s eight smart tips to build a better e-commerce business

Glossier, the cosmetics brand, believes that digital technologies are transforming the beauty industry in a variety of powerful ways.

Glossier, a three-and-a-half year-old e-commerce site, often is cited as a best-in-class example of what the Interactive Advertising Bureau (IAB) has termed a “direct” brand – meaning it has sidestepped the traditional trappings of middle...