Global brands in China: The latest changes to note

Global brands eyeing the vast China market have to take note of how much the Middle Kingdom has changed over the decades – LVMH’s Andrew Wu lists the key trends and developments.

When China started clamping down on corruption in 2013, it marked a turning point for the nation, Andrew Wu, LVMH group president of Greater China, said at the recent WFA Global Marketer Week.

"Much of the high-end consumption prior to that was through...